Description:  Book: “Chris Rose’ powerful guide to values mapping is a ‘must-read’ for campaigners. If you want to communicate effectively with people – especially if you want to persuade them to act – you need to start from where they are, not from where you are. The failure to do this lies at the root of many communications damp squibs, disasters and social conflicts. Knowing about the Three Worlds gives you a head start in getting it right. These invisible ‘Worlds’ can only be truly revealed by large scale detailed surveys which identify the connections and correlations between attitudes and beliefs. These sets of attitudes and beliefs create three different versions of ‘common sense’, three distinct ways of seeing the world and of evaluating any offer or ask, any campaign or political idea, any past-time, hobby, social opportunity, any purchase, product or service. Because our place in one world or another is determined by meeting, or not yet having met, unconscious needs – of safety and security or identity, or for esteem of others or self esteem, or for things beyond that such as new ideas, innovations or ethics – we are not ordinarily aware that these worlds exist.”

Weblink:  https://www.thechangeagency.org/campaigners-toolkit/activist-education/books/what-makes-people-tick/

Resource Type(s):  Book/ebook, Event Organizing Tools

Location:  (Universal)

Accessibility:  Offline-paid

Wellness Domains:  Human Society, Personal

Wholesome Practices Promoted:  Dialogue/Mediation, Political Campaigning, Social Change Theory, Self-reflection/transform.