Description:  Book: “Why do some animal protection efforts succeed while others fail? Discover how more than 80 leading advocates create change for animals. You’ll learn a seven-step system with techniques that are transforming advocacy… and the world. Find out what it takes to be effective personally and in organizations from grassroots to global. Engaging stories and practical how-tos make Animal Impact a must-read for anyone who cares deeply about helping animals. You’ll get a behind-the-scenes look at how some of today’s most respected animal advocates are making a difference. An innovative, easy-to-remember framework summarizes key points for action. Newcomers can get a fast start to high-impact advocacy. Veterans in the field will benefit from fresh ways of thinking, as well as new methods to apply. The lessons are useful for individual advocates, volunteers, frontline staff, program and campaign managers, executive directors, board members, and funders. Though written for people seeking to influence others, the insight on what separates winning efforts from disappointments will also interest movement observers and students of social change.”

Weblink:  https://www.amazon.com/Animal-Impact-Secrets-Achieve-Results/dp/0984766073/ref=sr_1_1?s=books&ie=UTF8&qid=1450859776&sr=1-1&keywords=Animal+Impact%3A+Proven+Secrets+to+Achieve+Results+%26+Move+the+World&tag=beyondcarnism-20

Resource Type(s):  Book/ebook, Event Organizing Tools

Location:  (Universal)

Accessibility:  Offline-paid

Wellness Domains:  Earth, Earthlings, Human Society, Personal

Wholesome Practices Promoted:  Vegan/Vegetarian, Animal Care, Political Campaigning

Harmful Practices Critiqued:  Animal Farming, Hunting/Fishing, Animal Research