Description:  Book: “Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting.”

Weblink https://www.amazon.com/Robin-Hood-Marketing-Stealing-Corporate/dp/0787981486/ref=sr_1_fkmr0_1?s=books&ie=UTF8&qid=1450862514&sr=1-1-fkmr0&keywords=Robin+Hood+Marketing%2C+Katya+Andreesen.&tag=beyondcarnism-20

Resource Type(s):  Book/ebook, Event Organizing Tools

Location:  (Universal)

Accessibility:  Offline-paid

Wellness Domains:  Human Society

Wholesome Practices Promoted:  Political Campaigning