Description:  “When The Meatrix® launched in November 2003, the viral film broke new ground in online grassroots advocacy, creating a unique vehicle by which to educate, entertain and motivate people to create change. The Meatrix movies, now a series, have been translated into more than 30 languages and are one of the most successful online advocacy campaigns ever ― with well over 30 million viewers worldwide. In early 2003, Free Range Studios awarded a grant to GRACE’s Sustainable Table® program to create an animated movie. The studio was impressed that Sustainable Table not only educated viewers about factory farming but also offered simple solutions to support sustainable food and agriculture. They created The Meatrix, spoofing The Matrix movie while educating viewers about the problems with factory farming. To respond to the overwhelming positive feedback from the public, Sustainable Table and Free Range Studios launched the sequel The Meatrix® II: Revolting in March 2006, to explore the dark side of the industrial dairy industry. In November 2006, in partnership with Participant Productions, The Meatrix® II 1/2 was also released to help promote the social action campaign around the Fast Food Nation movie and to show what happens inside a meat processing facility…The Meatrix website offers information on the issues surrounding factory farming, as well as alternatives to conventionally-raised meat, poultry, dairy, and eggs. The website also features The Meatrix Interactive 360, a tool to help people learn about factory farming, with in depth information on the issues. The Eat Well Guide®, an online directory of sustainable food from farms, stores and restaurants in North America, was launched with the original movie to help people take action. ”


Resource Type(s):  Full Website

Location:  (Universal)

Accessibility:  Online-Free

Wellness Domains:  Earth, Earthlings, Human Society, Personal


Harmful Practices Critiqued:  Animal Farming